So what exactly is sparking this increase? Here, we explore how society’s views of cosmetic surgery may have shifted and factors that may be influencing people to get both invasive and non-invasive treatments.
The influence of social media and celebrities
Social media platforms like Instagram, TikTok and YouTube have played a pivotal role in normalising cosmetic procedures.
Influencers and celebrities openly sharing their experiences with treatments such as Botox, fillers, and more invasive surgeries have demystified these processes for their followers.
For instance, reality TV stars like the Kardashians have been candid about their cosmetic enhancements, setting trends that some aspire to follow. Evolving beauty standards have also led to the popularisation of so-called "Instagram face" – characterised by high cheekbones, full lips, and flawless skin.
This may have contributed to a surge in demand for cosmetic procedures aimed at achieving these idealised features.
Increased accessibility and acceptance
Advancements in medical technology may have made some cosmetic procedures safer, quicker, and less invasive than before.
Techniques such as non-surgical facelifts and laser treatments offer alternatives to traditional surgery, which may involve fewer risks and reduced recovery times.
This could have made certain cosmetic treatments more appealing to a broader audience.
Plus, the increased number of clinics and practitioners available has led to more competitive pricing, further lowering the barriers to getting procedures done.
Awareness of potential risks
Despite the growing popularity and acceptance of cosmetic surgery, it is crucial to acknowledge the potential risks involved.
Physical risks include complications, side effects, and the need for revisions, which can be costly and distressing. If something does go wrong, you may be able to make a medical negligence claim and seek compensation for the impact it’s had on you and your health.
In addition to physical risks, societal pressures to conform to specific beauty standards may have a detrimental impact on some people’s mental health.
The NHS recommends talking to an expert before deciding whether to have a procedure and take your time with the decision.
Many people’s views of cosmetic procedures have shifted in recent years, which has led to a rise in the number of treatments being done across the UK.
While the stigma surrounding these procedures has lowered, it’s still important to make informed decisions with an understanding of the benefits and potential risks involved.
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